It comes as no surprise that the digital world is growing quickly. With everything from books, to learning programs, to newspapers becoming accessible digitally; you may be asking yourself what the big deal is with digital newspaper publishing. Here are 3 reasons why you should be interested in digital publishing.
1. Shifting tides in readership – Across all age groups, less people are reading paper print every year. The tides are shifting and enews readership is growing faster than ever before. Pressmart takes advantage of this opportunity, and bring their clients to the frontlines of digital newspaper publishing.
2. Reach across platforms – By using the right publisher to link you into the digital world, you are able to reach across social media platforms and reach more readers. For example, Pressmart is empowering their clients in social, mobile, and cloud technologies. By reaching your readers in different platforms your information is becoming more relevant and easily accessible.
3.Flexibility – Print is a more expensive medium to use when trying to gain access to readers. The digital world is more flexible, and less expensive to use. Small changes in content in the digital world are easy which enables you to adapt to the quickly changing world around you. Whether it’s through a phone, computer or Ipad your content will always be relevant. Once you join the world of digital publishing you will wonder why you hadn’t switched over before!
If you would like to learn more about how digital publishing is right for you contact us at Pressmart!